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WFA member benchmark about member retention and notification policies for customer data.
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The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…
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DGX Benchmark on email/newsletter tracking pixels
WFA member benchmark. For additional details, please log in.
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Digital policy
DGX meeting overview (March 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
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Digital policy
DGX meeting overview (February 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
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Facebook and GDPR benchmark
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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DGX Benchmark on Facebook and GDPR
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Digital policyData collection & privacy
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.