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Digital policyMarketing lawData collection & privacy
WFA submission - Report on the application of the GDPR
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
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Digital policyData collection & privacy
Survey: Data ethics (2020)
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
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Alcohol marketing
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Digital policyMarketing procurement
Webinar: WFA in 2020 - What’s now, what’s next
The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…
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Alcohol marketingSelf-regulation
How-to guides for responsible alcohol marketing on social media
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
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Food marketingMarketing to childrenMarketing law
Revised AVMSD: Extension of product placement rules to UGC
WFA discussion paper on the revised Audiovisual Media Services Directive
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Alcohol marketingSelf-regulation
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Digital policyData collection & privacy
DGX Benchmark: Opt-in rates for cookie consent (Europe)
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (March 2020)
Overview of the Data Ethics Board meeting held on 12 March 2020.
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Digital policyData collection & privacy
ePrivacy task force Meeting Overview (March 2020, Brussels)
Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Alcohol marketingSelf-regulationMarketing law
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours