Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
2. 
   Benchmarks & surveys

   24 March 2017
   Audience measurementConsumer insightData & analytics

   A survey on Social Listening - Tools, Techniques, Metrics & Challenges

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
3. 
   Benchmarks & surveys

   24 March 2017
   ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Programmatic management fee benchmarking

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Programmatic management fee benchmarking"
4. 
   Benchmarks & surveys

   27 February 2017
   ChannelsAgency managementAgency review & pitching

   Benchmark on recommended etail content agencies

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended etail content agencies"
5. 
   Benchmarks & surveysReports & whitepapers

   15 February 2017
   Agency managementIntegrated marketing

   Survey on Briefing for integrated communications (2017)

   WFA, The Observatory

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Briefing for integrated communications (2017)"
6. 
   Benchmarks & surveys

   1 February 2017
   Agency evaluation & performanceAgency managementMarketing procurement

   Marketing Procurement Maturity Assessment 2017

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Maturity Assessment 2017"
7. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

   Read more about "10 steps to close the gap between digital consumers and businesses"
8. 
   Benchmarks & surveys

   26 January 2017
   Agency managementAgency review & pitching

   Benchmark on Digital & Social Agency Recommendations in the UK

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
9. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results on Programmatic & trading desks"
10. 
    Benchmarks & surveys

    1 January 2017
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
11. 
    Benchmarks & surveys

    12 December 2016
    Consumer insight

    Benchmark on testing big ideas

    WFA

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

    Read more about "Benchmark on testing big ideas"
12. 
    Benchmarks & surveys

    12 December 2016
    Marketing procurement

    Benchmark on trade mark clearance for design and logo agencies

    WFA

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

    Read more about "Benchmark on trade mark clearance for design and logo agencies"