Topic: In-House Production Trends

WFA’s In-House Forum gives peers the chance to come together to tackle common in-housing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Many WFA members struggle with setting DEI targets throughout the marketing production process. Efrain Ayala (Global Director, Creative Effectiveness and D&I at Reckitt) will present some insights from our new playbook that highlights best practices and case studies of how other members have taken action to make a shift towards more inclusivity.

The topic of this session will be focused on in-house production trends. We will hear from AB InBev’s Jorge Velasquez (draftLine Global Director) and Lucila Castellani (Managing Director of Global Product Hub draftLine) on the journey of draftLine,  ABI’s global creative in-house studio, and how they leveraged the power of their agency and Production HUB for the biggest global beer brands.

Click here to download the agenda.