Posts about Marketing Organisation & Strategy

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  1. Webinar: Managing music rights more effectively
    Videos & webinars
    12 February 2015
    Marketing procurement

    Webinar: Managing music rights more effectively

    WFA, Resilient Music LLP

    Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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  2. Survey on media management in the US
    Benchmarks & surveys
    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  3. Benchmark on working with digital asset management suppliers
    Benchmarks & surveys
    20 January 2015
    Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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  4. Benchmark on creative and digital agency rates 2015
    Benchmarks & surveys
    15 January 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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  5. Benchmark on recommended experiential and event agencies
    Benchmarks & surveys
    11 December 2014
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  6. Benchmark on recommended ad production suppliers
    Benchmarks & surveys
    27 October 2014
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

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  7. Survey on sourcing events
    Benchmarks & surveys
    12 February 2014
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

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  8. Survey on evolution of payment terms
    Benchmarks & surveys
    5 October 2013
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

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  9. Survey on sourcing PR
    Benchmarks & surveys
    12 June 2013
    Agency managementAgency review & pitchingMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

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  10. Survey on sourcing print suppliers
    Benchmarks & surveys
    10 March 2010
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

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