L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

Book your seat now.

The event will take place at the ING Arena in Brussels on Thursday March 20 and feature Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal Groupe; Diana Frost, Global Chief Growth Officer, The Kraft Heinz Company; blogger, entrepreneur & founder of the Carbon Almanac Seth Godin as well as WFA President Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard.

The conference builds on UBA’s long-standing Trends Day event and will also feature Joseph Oubelkas, Founder of Oubelkas Communications; Livia Fioretti, Director of Trend Methodology at TrendWatching; and Peter Hinssen, co-founder of Nexxworks.

WFA members who are attending Global Marketer Week will receive complimentary access to the conference (normal ticket value €850), with others able to book direct via the UBA website.

Other events during the week (Tuesday March 18-Friday March 21) include WFA’s Executive Committee and National Associations Council meetings as well as gatherings of WFA’s key forums for CMOs, AI, Insight, Media, Policy and Sourcing leaders.

“We’re delighted to reveal another impressive line-up for the 2025 conference, which will take place in Brussels, the first time Global Marketer Week has been in our home city since 2013. There’s a host of dynamic and visionary content through the week that I know will inspire members to deliver better marketing,” said Stephan Loerke, WFA CEO.