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Advertising & policyInfluencer marketingInfluencing the influencers
Read more about "Influencing the influencers"Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience. As the creator economy continues to grow, sharing best practices becomes ever more valuable, says Alexandre Boyer, Senior Policy Manager at WFA.
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AINavigating the EU AI Act labelling obligations in practice
Read more about "Navigating the EU AI Act labelling obligations in practice"As the EU AI Act takes effect, brands need clarity when AI-generated advertising content must be disclosed. Maxime Ricard, Senior Digital Policy Manager at WFA, offers some thoughts.
WFA's latest webinar explored the practical application of Article 50, offering marketers an actionable guide on compliance, governance and consumer trust.
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Candid CMOThe Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition
Read more about "The Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition"The modern marketer can't know everything and accepting that fact has been a milestone in Natalia Ball's work at both P&G and Mars.
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CreativityAndrew Tindall on defining creativity and why emotion matters for effectiveness
Read more about "Andrew Tindall on defining creativity and why emotion matters for effectiveness"Advertising is getting pricier, yet the results many marketers care about most are shrinking. David talks with Andrew Tindall from System1 about what sits underneath that decline and how to fix it without hiding behind vanity metrics.
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CultureYou can't buy attention: What World Cup 2026 taught brands about culture
Read more about "You can't buy attention: What World Cup 2026 taught brands about culture"The tournament's most talked about campaigns didn't come from the biggest media budgets, but from brands that understood the fandom they were joining, says Misha Sher, Founder of One of Not Many.
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The expansionary moment: Why AI is the catalyst for agency evolution
Read more about "The expansionary moment: Why AI is the catalyst for agency evolution"Paul Limbrey, Google’s VP of global 3P ecosystem, explores new Google-commissioned research on agency excellence from Boston Consulting Group. He breaks down how agencies can use structural shifts and innovation in the AI era to reclaim their role as indispensable strategic partners. This article originally appeared on Think with Google.
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Join us for an in-person Marketing Capability Forum, kindly hosted at Unilever’s offices in London.
More information Sorry, the registration period is over.
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For senior European public/government affairs professionals and national advertiser associations
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Topic: Driving Paid Media Effectiveness
Measuring media has never been more sophisticated, but that does not automatically improve decisions.
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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Connecting music, sports, gaming, marketing and entertainment.
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Webinar: The $10 trillion leadership opportunity - How marketing can lead in the intangible economy
06 Oct 2026
Join WFA and The Intangibles on October 6 to learn why and how marketers can be at the vanguard of the intangible economy.
