Misinformation implementation Templates

The new misinformation guidelines, introduced in the wake of the COVID-19 pandemic and the Ukraine war, will form an essential addition to the existing GARM Brand Safety Floor and Suitability Framework. They have been designed to provide a structure for demonetizing misinformation, and to build on the success that the framework has already delivered in changing how brands set strategies, how media agencies build media schedules and how platforms and ad tech partners structure their tools.