GARM's Adjacency Standards Working Group created a self-reporting template that helps ad buyers better understand and assess livestream work on their User access and safety, Content analysis, and Monetization processes.
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In July 2022 we created the Adjacency Standards Framework, a framework designed to serve as a companion to the GARM Suitability Framework, providing advertising industry participants with a common structure for evaluating the brand safety and suitability of an ad placement relative to an ad’s position to nearby content (i.e. "adjacency”) within specific media formats. The Adjacency Standards Framework works within the confines of the GARM Suitability Framework – where sensitive content may be supported by advertising. The initial standards set out voluntary guidance on placement adjacency for feed, story, in-feed video, and in-stream audio formats.
The Adjacency Standards Framework has now been adapted and evolved to address ad buyer safety needs in live audio and live video formats. You will recall, we delayed a standard here due to the intricate nature of these formats.
In arriving at a custom framework, we conducted meetings with each of our livestream platform partners to delve deeper into these formats. As a result of these meetings, the Adjacency Standards Working Group created a self-reporting template that helps ad buyers better understand and assess livestream work on their User access and safety, Content analysis, and Monetization processes.
You can access the specific template for each platform via the links below. It's essential to note that each platform has its own unique design and that these templates are not intended for direct comparison but rather to enhance transparency for ad buyers, who can then decide on necessary investment decisions and advertising control needs.