The goal of these documents is to create a standardized way for members to understand how each platform is adopting GARM standards from key GARM workstreams.
In the last three years, GARM has been driving a series of standards and solutions that run across its key workstreams of Common Definition, Common Measures, Common Tools, and Independent Audit + Verification. As we develop and then deploy the work within the industry, there is logically the question of how each of the members implement standards.
Implementation of GARM standards is a question for all types of organizations within GARM – whether an advertiser, an agency, a platform, or an solutions developer company.
Our first view on implementation is for ad sellers, with a focus on platforms.