Mastercard - Card-carrying tree lovers

Mastercard - Card-carrying tree lovers

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Partnering for the planet? Priceless!

Article details

  • Author:WFA

    WFA

Case studies
16 April 2021

As part of its ongoing "Priceless Planet" initiative, Mastercard is partnering with DZ BANK in Germany to launch plant one tree for every new card issued – with a goal of planting 50,000 trees.

The project will begin in October and is part of a broader environmental effort in Europe where a number of new partners have joined the initiative, including Doconomy, EedenBull, Eurobank, Halkbank AD Skopje and WESTbahn adding to existing partners bunq and Santander UK.

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Article details

  • Author:WFA

    WFA

Case studies
16 April 2021