Levi's - Buy Better, Wear Longer

Levi's - Buy Better, Wear Longer

Industry issues
1 minute read

Good things come to those who wear their jeans longer

Article details

  • Policy Manager
Case studies
11 May 2021

Levi’s launched its Spring 2021 campaign, “Buy Better, Wear Longer”, raising awareness about the shared responsibility and environmental impacts of apparel production and consumption.

The company is using the campaign to encourage consumers to be more intentional about their apparel choices: to wear each item longer, to buy secondhand, or to use Levi’s in-store Tailor Shops to extend the life of their garments.

Read more here

Article details

  • Policy Manager
Case studies
11 May 2021