Good things come to those who wear their jeans longer
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Levi’s launched its Spring 2021 campaign, “Buy Better, Wear Longer”, raising awareness about the shared responsibility and environmental impacts of apparel production and consumption.
The company is using the campaign to encourage consumers to be more intentional about their apparel choices: to wear each item longer, to buy secondhand, or to use Levi’s in-store Tailor Shops to extend the life of their garments.
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