Article Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee WFA - 23 January 2023 Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers shortlisted for this year's WFA Global Marketer Article Advertisers believe they are still getting great value from their agencies post pandemic, WFA research WFA - 19 December 2022 Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise Clients challenge Article Five predictions for 2023 WFA - 16 December 2022 From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for 2023 Article Reducing WFA’s carbon footprint Hanne van de Ven - 11 December 2022 WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on the organisation's journey t Article An unlikely destination Stephan Loerke - 14 November 2022 WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders. Article UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance WFA - 11 October 2022 The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful environmental claims. Article Spotlight: Consumer insights through a diversity and inclusion lens WFA - 30 September 2022 Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth. Article Agency Roster Transformation WFA - 19 July 2022 Agency rosters face ongoing reform and revamps as advertisers seek to respond to digital, Covid, sustainability and diversity challenges Article Agency rosters face ongoing reform and revamps WFA - 19 July 2022 In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research Article How seriously is the industry taking sustainability? WFA - 6 July 2022 WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge. The first part of this series featured ed
Article Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee WFA - 23 January 2023 Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers shortlisted for this year's WFA Global Marketer
Article Advertisers believe they are still getting great value from their agencies post pandemic, WFA research WFA - 19 December 2022 Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise Clients challenge
Article Five predictions for 2023 WFA - 16 December 2022 From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for 2023
Article Reducing WFA’s carbon footprint Hanne van de Ven - 11 December 2022 WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on the organisation's journey t
Article An unlikely destination Stephan Loerke - 14 November 2022 WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
Article UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance WFA - 11 October 2022 The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful environmental claims.
Article Spotlight: Consumer insights through a diversity and inclusion lens WFA - 30 September 2022 Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
Article Agency Roster Transformation WFA - 19 July 2022 Agency rosters face ongoing reform and revamps as advertisers seek to respond to digital, Covid, sustainability and diversity challenges
Article Agency rosters face ongoing reform and revamps WFA - 19 July 2022 In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research
Article How seriously is the industry taking sustainability? WFA - 6 July 2022 WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge. The first part of this series featured ed