Article Spotlight: Consumer insights through a diversity and inclusion lens WFA - 30 September 2022 Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth. Article Agency Roster Transformation WFA - 19 July 2022 Agency rosters face ongoing reform and revamps as advertisers seek to respond to digital, Covid, sustainability and diversity challenges Article Agency rosters face ongoing reform and revamps WFA - 19 July 2022 In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research Article How seriously is the industry taking sustainability? WFA - 6 July 2022 WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge. The first part of this series featured ed Article Ad Net Zero goes global to help the ad industry achieve net zero WFA - 28 June 2022 Initial focus of the global expansion will be in major advertising markets including the US and several EU countries Article AXA and Philips add their weight to WFA’s Planet Pledge WFA - 7 June 2022 WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing Article How seriously is the industry taking sustainability? WFA - 2 June 2022 Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge Article CMO Forum meeting overview (April 2022) WFA - 16 May 2022 Overview of the CMO Forum held remotely on April 6, 2022. Article National industry associations from 29 countries gather in Athens WFA - 29 April 2022 WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including o Article Global Guidance on Environmental Claims 2022 WFA - 4 April 2022 First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regul
Article Spotlight: Consumer insights through a diversity and inclusion lens WFA - 30 September 2022 Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
Article Agency Roster Transformation WFA - 19 July 2022 Agency rosters face ongoing reform and revamps as advertisers seek to respond to digital, Covid, sustainability and diversity challenges
Article Agency rosters face ongoing reform and revamps WFA - 19 July 2022 In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research
Article How seriously is the industry taking sustainability? WFA - 6 July 2022 WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge. The first part of this series featured ed
Article Ad Net Zero goes global to help the ad industry achieve net zero WFA - 28 June 2022 Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
Article AXA and Philips add their weight to WFA’s Planet Pledge WFA - 7 June 2022 WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing
Article How seriously is the industry taking sustainability? WFA - 2 June 2022 Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge
Article CMO Forum meeting overview (April 2022) WFA - 16 May 2022 Overview of the CMO Forum held remotely on April 6, 2022.
Article National industry associations from 29 countries gather in Athens WFA - 29 April 2022 WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including o
Article Global Guidance on Environmental Claims 2022 WFA - 4 April 2022 First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regul
