WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
18 Mar 2026
AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.
Meeting for global/regional media directors or similar
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation.
Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on” snapshot produced by local media auditor KWENDI and Poland’s Stars.
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
