Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
See more

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
See more

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
See more

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
See more

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
See more

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
See more

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
See more

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
See more

Upcoming Forum events

  1. Content production re-imagined: prove what matters (part 2/3)

    5 Nov 2026

    There are places available.

    How do the models compare, and how can brands determine the right mix?

    More information Register for this meeting

  2. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness .

    More information Register for this meeting

  3. Spotlight: Future Media Operating Models: Designing the media organisation for what comes next

    19 Nov 2026

    There are places available.

    Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond. 

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1. Fireside chat: Paying Attention to the Long and Short
    Video
    Marketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

    Read more about "Fireside chat: Paying Attention to the Long and Short"
  2. Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  3. Spotlight: Gaming Demystified 2021
    Video
    Trends & forecastsGamingCMO ForumDigital media transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "Spotlight: Gaming Demystified 2021"
  4. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"
  5. GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  6. Benchmark: Pitch Consultant Selection Criteria
    BenchmarkGuides & templates

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts