WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
WFA member benchmark. For additional details, please log in.
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.
WFA member benchmark. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
