Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
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Outlook

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
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Global Media Charter

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
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Appointing Media Agency Networks On A Global Or Multinational Basis

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
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Media Budgets 2026

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
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Delivering Data Driven Marketing Success

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
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Future Of Media Agency Models

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
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Media's Got Talent?

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
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Upcoming Forum events

  1. Spotlight: SEO + Generative Engine Optimisation (GEO) 101

    25 Feb 2026

    There are places available.

    We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?

    More information Register for this meeting

  2. Spotlight: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI

    18 Mar 2026

    There are places available.

    AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.

    More information Register for this meeting

  3. Media Forum

    Singapore Singapore

    25 Mar 2026

    There are places available.

    Meeting for global/regional media directors or similar

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

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Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts