Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
See more

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
See more

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
See more

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
See more

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
See more

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
See more

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
See more

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
See more

Upcoming Forum events

  1. External event: Retail Media Pioneers 2026

    London United Kingdom

    08 Sept 2026

    External event

    A leading conference for Europe's largest brands and retail media networks.

    More information Register for this meeting

  2. WFA Forum Connect

    New York United States

    29 Sept 2026

    There are places available.

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

  3. External Event: Retail Media Impact Summit

    Amsterdam Netherlands

    07 Oct 2026

    External event

    A standout leadership event bringing together the voices shaping retail media across Europe and beyond.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1. Survey results on Agency evaluation
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  2. The Value of Advertising (2017)
    Report
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.

    Member only content - please log in to view this study.

    Read more about "The Value of Advertising (2017)"
  3. Expert opinion
    Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"
  4. Outlook 2017: crunching the numbers in media
    Expert opinion
    Media & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  5. Why advertisers are embarking on a process of 'media transformation'
    Expert opinion
    Media transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  6. Survey on Global Ad Server Management
    Benchmark

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

    Read more about "Survey on Global Ad Server Management"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts