WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
18 Mar 2026
AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.
Meeting for global/regional media directors or similar
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.
James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2 investigation.
