WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
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The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.
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After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
There will be fewer major sporting events in 2017 than we’ve seen this year.
Today’s CMOs are not solely marketers; they are also, critically, transformers.
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
