Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
See more

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
See more

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
See more

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
See more

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
See more

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
See more

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
See more

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
See more

Upcoming Forum events

  1. Content production re-imagined: prove what matters (part 2/3)

    5 Nov 2026

    There are places available.

    How do the models compare, and how can brands determine the right mix?

    More information Register for this meeting

  2. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

  3. Spotlight: Future Media Operating Models: Designing the media organisation for what comes next

    19 Nov 2026

    There are places available.

    Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond. 

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1. Outlook 2017: crunching the numbers in media
    Expert opinion
    Media & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  2. Why advertisers are embarking on a process of 'media transformation'
    Expert opinion
    Media transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  3. Survey on Global Ad Server Management
    Benchmark

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

    Read more about "Survey on Global Ad Server Management"
  4. Data, data everywhere…delivering a transformation in data management
    Expert opinionEvent reports
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
  5. Benchmark on Media auditor RFP
    Benchmark

    Benchmark on Media auditor RFP

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.

    Read more about "Benchmark on Media auditor RFP"
  6. Webinar: How to Raise your Game and Win in Programmatic
    Video

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts