WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online.
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are structured internally and externally to deal with it and how they measure search.
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
