WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
More information Sorry, the registration period is over.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
18 Mar 2026
AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are structured internally and externally to deal with it and how they measure search.
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
WFA survey looking at a number of critical areas relating to social media marketing.
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.
