Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

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The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

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Key resources

Halo

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
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Outlook

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
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Global Media Charter

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
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Appointing Media Agency Networks On A Global Or Multinational Basis

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
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Media Budgets 2026

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
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Delivering Data Driven Marketing Success

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
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Future Of Media Agency Models

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
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Media's Got Talent?

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
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Upcoming Forum events

  1. Retail Media taskforce: May 2026

    13 May 2026

    There are places available.

    Sponsored Products (with bvA) and Cannes update.

    More information Register for this meeting

  2. WFA Forum Connect

    New York United States

    29 Sept 2026

    There are places available.

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

  3. Reunión Regional WFA LATAM 2026

    13 Oct 2026

    There are places available.

    Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

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Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts