WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
More information Sorry, the registration period is over.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
18 Mar 2026
AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
