News - page 2

Looking for knowledge and insights? Click here.

For press enquiries please contact Will Gilroy, Director of Policy and Communications, at w.gilroy@wfanet.org

Search field

All news and press releases

  1.    Can marketing help build back better?

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

    Read more about "Can marketing help build back better?"
  2.    WFA announces new speakers for Global Marketer Week 2021

    WFA announces new speakers for Global Marketer Week 2021

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

    Read more about "WFA announces new speakers for Global Marketer Week 2021"
  3.    Marketing talent seeks companies with purpose, WFA research
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

    Read more about "Marketing talent seeks companies with purpose, WFA research"
  4.    C-Suite support, freedom and training critical to marketing transformation, WFA research
    Digital transformation

    C-Suite support, freedom and training critical to marketing transformation, WFA research

    Legacy operating models can inhibit successful change in early stages

    22% of major multinationals have a well-advanced…

    Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"
  5.    Marc Pritchard named WFA Global Marketer of the Year 2020

    Marc Pritchard named WFA Global Marketer of the Year 2020

    The award celebrates marketers who have been truly making a difference in 2020.

    Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"
  6.    WFA unveils speaker line up for Global Marketer Week 2021

    WFA unveils speaker line up for Global Marketer Week 2021

    Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage

    The focus of…

    Read more about "WFA unveils speaker line up for Global Marketer Week 2021"
  7.    WFA President launches book on next generation marketing
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…

    Read more about "WFA President launches book on next generation marketing"
  8.    WFA welcomes 19 new corporate members in 2020

    WFA welcomes 19 new corporate members in 2020

    Membership rises to 125 corporate members

    Read more about "WFA welcomes 19 new corporate members in 2020"
  9.    WFA names shortlist for Global Marketer of the Year 2020

    WFA names shortlist for Global Marketer of the Year 2020

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…

    Read more about "WFA names shortlist for Global Marketer of the Year 2020"
  10.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  11.    Contagious becomes WFA’s global strategic partner for Creativity
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

    Read more about "Contagious becomes WFA’s global strategic partner for Creativity"
  12.    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
    Marketing operations

    Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

    More than half of major multinationals say they are no longer deferring campaigns

    Investment still down on plans across…

    Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"
  13.    WFA launches Global Marketer of the Year 2020
    Brand reputation

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

    Read more about "WFA launches Global Marketer of the Year 2020"
  14.    WFA and platforms make major progress to address harmful content
    Brand safetyBrand safety

    WFA and platforms make major progress to address harmful content

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…

    Read more about "WFA and platforms make major progress to address harmful content"
  15.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"