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  1.    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
    Marketing effectiveness

    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

    Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

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  2.    WFA welcomes new team members

    WFA welcomes new team members

    Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…

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  3.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safety

    GARM launches Generative AI and Metaverse brand safety playbook

    GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…

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  4.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Brand safetyBrand safety

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

    Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…

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  5.    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Diversity & Inclusion

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…

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  6.    GARM starts work on Media Sustainability
    Brand safetyBrand safety

    GARM starts work on Media Sustainability

    The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…

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  7.    Visa expert joins Insight Forum leadership
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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  8.    WFA President’s Awards recognise five initiatives around the world

    WFA President’s Awards recognise five initiatives around the world

    Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership

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  9.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  10.    WFA celebrates 70th anniversary with ‘70 in 70’ initiative
    Marketing operationsOrganisation & structure

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

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  11.    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Media governance

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

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  12.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  13.    Ukraine media market showing surprising resilience

    Ukraine media market showing surprising resilience

    Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…

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  14.    Global DEI Census extended until 30 April
    Diversity & Inclusion

    Global DEI Census extended until 30 April

    Marketing professionals can share their workplace experiences until 30 April

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  15.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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