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  1.    Brands missing opportunities to become better clients
    Agency evaluation & performance

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

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  2.    WFA launches world’s first guide on data ethics for brands
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    Designed to help advertisers ensure data practices respect consumer interests

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  3.    Marketing Operations expands remit at large multinationals
    Marketing operations

    Marketing Operations expands remit at large multinationals

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…

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  4.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

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  5.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

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  6.    WFA launches new guide on diversity and inclusion in marketing

    WFA launches new guide on diversity and inclusion in marketing

    New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…

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  7.    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  8.    WFA announces changes to global leadership team
    Agency review & pitching

    WFA announces changes to global leadership team

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and…

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  9.    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    Award celebrates marketers who have been truly making a difference in 2019. More at…

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  10.    WFA welcomes new members

    WFA welcomes new members

    Constellation Brands joins corporate membership and Estonia joins association network

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  11.    WFA strengthens Asia Leadership team

    WFA strengthens Asia Leadership team

    Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…

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  12.    Better Ads Standard for short-form video announced
    Ad blocking

    Better Ads Standard for short-form video announced

    The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…

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  13.    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Corporate membership for 2019 up by 15%

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  14.    Marketing leaders take action on harmful online content
    Brand safetyBrand safety

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety

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  15.    The Customer Framework becomes WFA's global strategic partner for Transformation
    Digital transformation

    The Customer Framework becomes WFA's global strategic partner for Transformation

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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