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  1.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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  2.    WFA names first-ever co-chairs for Planet Pledge

    WFA names first-ever co-chairs for Planet Pledge

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…

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  3.    Global marketing industry launches 2023 DEI Census
    Diversity & Inclusion

    Global marketing industry launches 2023 DEI Census

    Marketing professionals to share their workplace experiences by filling in anonymous,…

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  4.    WFA unveils new speakers for Global Marketer Week 2023

    WFA unveils new speakers for Global Marketer Week 2023

    New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3

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  5.    WFA names new Global Diversity Ambassadors
    Diversity & Inclusion

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

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  6.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  7.    ESG to take centre stage at Global Marketer Week in Istanbul

    ESG to take centre stage at Global Marketer Week in Istanbul

    With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…

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  8.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns

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  9.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  10.    WFA welcomes 13 new members

    WFA welcomes 13 new members

    WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…

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  11.    WFA appoints new Insight Forum chair
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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  12.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

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  13.    WFA  and jury reveal shortlist for Global Marketer of the Year 2022

    WFA and jury reveal shortlist for Global Marketer of the Year 2022

    Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…

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  14.    Agencies feel more comfortable being honest with clients, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

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  15.    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    AB InBev, Bumble, Mastercard and VICE leaders to headline event

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