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  1.    WFA considers name change

    WFA considers name change

    WFA invites members views on potential rebrand

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  2.    YouTube prohibits all food and beverage ads next to kids content as of today
    Food marketingMarketing to children

    YouTube prohibits all food and beverage ads next to kids content as of today

    The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.

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  3.    The WFA Global Sourcing Board, 6 months on
    Marketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…

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  4.    WFA names shortlist for Global Marketer of the Year 2019

    WFA names shortlist for Global Marketer of the Year 2019

    Voting starts on December 3 at www.globalmarketeroftheyear.com

    Winner to be announced in January…

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  5.    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"
  6.    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…

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  7.    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"
  8.    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…

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  9.    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…

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  10.    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"
  11.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…

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  12.    Speakers announced for Global Marketer Week 2020

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

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  13.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

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  14.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

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  15.    WFA President and CEO acknowledged for helping shape the digital industry
    Digital transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…

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