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  1.    WFA publishes marketing capabilities playbook
    Marketing capabilities

    WFA publishes marketing capabilities playbook

    The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…

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  2.    WFA calls on brands to reconsider media spend in Russia
    Brand safetyBrand safety

    WFA calls on brands to reconsider media spend in Russia

      

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  3.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

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  4.    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
    Marketing procurement

    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

    Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

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  5.    WFA returns to face-to-face events with Global Marketer Week in Athens

    WFA returns to face-to-face events with Global Marketer Week in Athens

    Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…

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  6.    Conny Braams named WFA Global Marketer of the Year 2021

    Conny Braams named WFA Global Marketer of the Year 2021

    Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven

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  7.    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National…

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  8.    WFA President Emeritus David Wheldon awarded OBE

    WFA President Emeritus David Wheldon awarded OBE

    The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…

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  9.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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  10.    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…

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  11.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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  12.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

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  13.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    APAC countries surveyed broadly follow global trends with age and family status reported as…

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  14.    WFA names super seven as shortlist for Global Marketer of the Year 2021

    WFA names super seven as shortlist for Global Marketer of the Year 2021

    The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…

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  15.    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands

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