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News
All news and press releases
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ChannelseCommerceExplosive eCommerce growth drives need for improved brand and performance integration
Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"eCommerce-focused multinationals are spending significantly more on performance ads than…
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Call for nominations: The Drum Future 50, in partnership with WFA
Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
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WFA Global Marketer Week heads to Istanbul for 2023
Read more about "WFA Global Marketer Week heads to Istanbul for 2023"Event to take place from April 25 to 28
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WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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WFA unveils new global leadership ahead of Global Marketer Week
Read more about "WFA unveils new global leadership ahead of Global Marketer Week"CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…
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Self-regulationWFA issues guidance for brands on making credible environmental claims
Read more about "WFA issues guidance for brands on making credible environmental claims"New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA gears up for Global Marketer Week in Athens
Read more about "WFA gears up for Global Marketer Week in Athens"Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever
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Alcohol marketingIndependent study shows low ad exposure to alcohol ads online
Read more about "Independent study shows low ad exposure to alcohol ads online"Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Only 1.45% of online ads served to children are for HFSS foods
Read more about "Only 1.45% of online ads served to children are for HFSS foods"The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.
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WFA names new leadership for APAC
Read more about "WFA names new leadership for APAC"Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board
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Marketing capabilitiesWFA publishes marketing capabilities playbook
Read more about "WFA publishes marketing capabilities playbook"The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Brand safetyBrand safetyWFA calls on brands to reconsider media spend in Russia
Read more about "WFA calls on brands to reconsider media spend in Russia" -
Media governanceMedia transparencyProgrammaticWFA launches global guide to media contracts excellence
Read more about "WFA launches global guide to media contracts excellence"The guide looks at ten areas of best practice around the world
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Marketing procurementWFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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WFA returns to face-to-face events with Global Marketer Week in Athens
Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…