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News - page 3
All news and press releases
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Can marketing help build back better?
Read more about "Can marketing help build back better?"WFA hosts virtual event to address how marketing can be a positive force post COVID
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WFA announces new speakers for Global Marketer Week 2021
Read more about "WFA announces new speakers for Global Marketer Week 2021"Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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Marketing capabilitiesMarketing operationsOrganisation & structureMarketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
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Digital transformationC-Suite support, freedom and training critical to marketing transformation, WFA research
Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…
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Marc Pritchard named WFA Global Marketer of the Year 2020
Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"The award celebrates marketers who have been truly making a difference in 2020.
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WFA unveils speaker line up for Global Marketer Week 2021
Read more about "WFA unveils speaker line up for Global Marketer Week 2021"Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…
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Marketing technologyMarketing technologyWFA President launches book on next generation marketing
Read more about "WFA President launches book on next generation marketing"Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
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WFA welcomes 19 new corporate members in 2020
Read more about "WFA welcomes 19 new corporate members in 2020"Membership rises to 125 corporate members
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WFA names shortlist for Global Marketer of the Year 2020
Read more about "WFA names shortlist for Global Marketer of the Year 2020"Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
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CreativityContagious becomes WFA’s global strategic partner for Creativity
Read more about "Contagious becomes WFA’s global strategic partner for Creativity"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Marketing operationsSigns of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"More than half of major multinationals say they are no longer deferring campaigns
Investment still down on plans across…
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Brand reputationWFA launches Global Marketer of the Year 2020
Read more about "WFA launches Global Marketer of the Year 2020"Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Brand safetyBrand safetyWFA and platforms make major progress to address harmful content
Read more about "WFA and platforms make major progress to address harmful content"Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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Audience measurementMedia governanceGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review