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News
All news and press releases
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Brand purposeWFA launches Guide to Better Marketing
Read more about "WFA launches Guide to Better Marketing"Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age
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WFA Global Marketer Week 2020 goes to Singapore
Read more about "WFA Global Marketer Week 2020 goes to Singapore"Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
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WFA urges brands to hold platforms to account
Read more about "WFA urges brands to hold platforms to account"WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…
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Marketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Mastercard’s Raja Rajamannar named WFA President
Read more about "Mastercard’s Raja Rajamannar named WFA President"Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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WFA unveils event lineup and speakers for Global Marketer Conference
Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…
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Brand purposeHow can marketing change the world for the better?
Read more about "How can marketing change the world for the better?"Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Digital policyHow can policy and marketing functions align?
Read more about "How can policy and marketing functions align?"The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Integrated marketingExploring the global marketing organisation of the future
Read more about "Exploring the global marketing organisation of the future"The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Marketing procurementEvolving marketing procurement beyond costs
Read more about "Evolving marketing procurement beyond costs"How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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ProgrammaticData-driven marketingNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"The award to appoint the marketers who are making a difference for business and society
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Organisation & structureWFA hires Max Schmidt and Joel Gan
Read more about "WFA hires Max Schmidt and Joel Gan"Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.