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News
All news and press releases
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WFA welcomes new global marketing code
Read more about "WFA welcomes new global marketing code"WFA welcomes the launch of the new edition of the ICC Marketing Code, which raises consumer protection standards around the world…
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WFA launches Global Marketer of the Year 2018
Read more about "WFA launches Global Marketer of the Year 2018"Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
Read more about "WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers"WFA has partnered with leading marketing publication, The Drum, for WFA Global Marketer of the Year 2018.
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InfluencersInfluencersBrands to invest more on influencers
Read more about "Brands to invest more on influencers"Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data collection & privacyData Processing Agreement template for advertisers launched
Read more about "Data Processing Agreement template for advertisers launched"The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Agency rostersIntegrated marketingRoster arrangements under review at 74% of multinational brands
Read more about "Roster arrangements under review at 74% of multinational brands"New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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WFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Diversity & InclusionWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Digital policyData collection & privacyGDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"But half of marketers are not regarded as fully aware of the implications for future campaigns
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Media governanceMajor multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…
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Unilever’s Keith Weed named WFA Global Marketer of the Year
Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
Read more about "Major multinationals hike programmatic budgets while seeking greater control"WFA study finds increase of 11 percentage points expected 2017/18