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I subscribeStudy on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
WFA member benchmark on naming agency recommendations.
WFA member survey. For more details, please log in.
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
In this document, APR shares the pros and cons of having a production roster in…
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
WFA member bechmark. For additional details, please log in.
WFA has teamed up with The Economist Group for a study into the current state of advertising.
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.