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Agencies & Partners
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Marketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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Marketing procurementPhotography: Product, Beauty & Life Style Shoots
Read more about "Photography: Product, Beauty & Life Style Shoots"This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
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Agency remuneration & contractsAgency review & pitchingMarketing procurementGlobal Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing procurementWebinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
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ProgrammaticInfluencersInfluencersMarketing procurementSourcing Forum Meeting - Amsterdam November 2018
Read more about "Sourcing Forum Meeting - Amsterdam November 2018"Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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Marketing procurementRecommendations for licensing fonts
Read more about "Recommendations for licensing fonts"Recommendations for licensing fonts
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structureAgency Fee Decision Tree, an easier way to choose the right fee model
Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on payment terms regulations for marketing products and services
Read more about "Benchmark on payment terms regulations for marketing products and services"WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
Our upcoming events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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