Agencies & Partners

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Agencies & Partners

  1.    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
    Media literacyAI (Artificial Intelligence)Agency managementAI

    Webinar: Descubriendo el uso de la IA generativa por parte de las agencias

    De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…

    Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"
  2.    Webinar WFA-IARD sobre Publicidad de Alcohol
    Agency remuneration & contractsMedia transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"
  3.    Spotlight: The Future of Media Agency Remuneration
    Agency remuneration & contractsMedia transformation

    Spotlight: The Future of Media Agency Remuneration

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  4.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  5.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  6.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  7.    2024 Top Agencies in the World by Revenue
    Agency management

    2024 Top Agencies in the World by Revenue

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

    Read more about "2024 Top Agencies in the World by Revenue"
  8.    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
    InfluencersInfluencers

    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"
  9.    Knowledge Spotlight: Media agency contract
    Agency remuneration & contracts

    Knowledge Spotlight: Media agency contract

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media agency contract"
  10.    Knowledge Spotlight: Meta’s vision for AI
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  11.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  12.    Knowledge Spotlight: Leveraging Meta’s performance toolkit
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"

Our upcoming events

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  1. WFA Forum Connect

    New York United States

    04 Dec 2024

    Join us in New York where we will be uniting WFA’s marketing communities around one common goal: better marketing integration.

    More information Register for this meeting

  2. Setting standards that effectively protect minors in digital environments

    More information Register for this meeting

  3. Discover the Future of Cross-Media Measurement

    More information Register for this meeting

  4. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  5. The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.

    More information Register for this meeting

  6. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

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