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Agencies & Partners
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Agency review & pitchingMarketing procurementBenchmark: Recommended POSM production companies
Read more about "Benchmark: Recommended POSM production companies"WFA member benchmark on recommended POSM production services across Europe
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Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
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Agency managementMarketing operationsOrganisation & structureSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Agency remuneration & contractsSpotlight: The Evolution of Sponsorship
Read more about "Spotlight: The Evolution of Sponsorship"Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
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Agency review & pitchingGamingMarketing procurementBenchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Agency remuneration & contractsAISpotlight: Search Engine Optimisation (SEO)
Read more about "Spotlight: Search Engine Optimisation (SEO)"The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Agency managementMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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InfluencersInfluencersMarketing procurementBenchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Agency remuneration & contractsSpotlight: A 2023 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
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Agency remuneration & contractsSpotlight: Enhancing Media Transparency in China: Actionable Insights
Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Marketing technologyAIMarketing technologyMarketing technologySpotlight: The impact of AI on Production
Read more about "Spotlight: The impact of AI on Production"Are we seeing genuine innovation or just greater efficiency?
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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