Agencies & Partners

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Agencies & Partners

  1.    Spotlight: A 2023 Agency Roundup - Beyond the Surface
    Agency remuneration & contracts

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

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  2.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agency remuneration & contracts

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

    Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"
  3.    The Future of Media Agency Models: Change is Coming
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    The Future of Media Agency Models: Change is Coming

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

    Read more about "The Future of Media Agency Models: Change is Coming"
  4.    Spotlight: The impact of AI on Production
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

    Read more about "Spotlight: The impact of AI on Production"
  5.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
  6.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparencyAgency remuneration & contracts

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  7.    Benchmark: Cascading sustainability commitments to agencies
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
  8.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
  9.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  10.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  11.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

    Read more about "Global Agency Remuneration Trends: 2022 update"
  12.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

    Read more about "Spotlight: E-commerce content creation - setting up for success"

Our upcoming events

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  1. There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

    More information Register for this meeting

  2. In-House Forum

    30 May 2024

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  3. Open to all GARM members

    More information Register for this meeting

  4. External meeting: ProcureCon Marketing Europe 2024

    London United Kingdom

    04 Jun 2024

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London. 

    More information Register for this meeting

  5. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  6. Discover the Future of Cross-Media Measurement

    More information Register for this meeting

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