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I subscribeWFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.