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I subscribeWFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
Benchmarked media agency rates by role for Germany, UK and US.
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark on Recommended Experiential Agencies in Mexico.
Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Survey looking at current and future projected digital marketing investment trends among WFA members.
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.