Agencies & Partners

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Agencies & Partners

  1.    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Agency evaluation & performanceAgency remuneration & contracts

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  2.    Benchmark on recommended experiential and event agencies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

    Read more about "Benchmark on recommended experiential and event agencies"
  3.    Benchmark on recommended ad production suppliers
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"
  4.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  5.    Survey on sourcing events
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

    Read more about "Survey on sourcing events"
  6.    Guidelines on client-agency relations and best practice in the pitch process (2013)
    Agency review & pitching

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
  7.    Survey on evolution of payment terms
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  8.    Survey on sourcing PR
    Agency managementAgency review & pitchingMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

    Read more about "Survey on sourcing PR"
  9.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"

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  3. Digital Governance Exchange (DGX) New York

    New York United States

    27 Sep 2023

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. Generative AI can’t make big decisions for you, but it can help you make better decisions.

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  5. Media Forum

    28 Sep 2023

    Meeting for global/regional media directors or similar

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  6. Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.

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