Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeAgencies & Partners
Agencies & Partners
-
Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
-
Agency managementAgency remuneration & contractsMarketing procurementBenchmark on health and safety compliance and media agency contracts
Read more about "Benchmark on health and safety compliance and media agency contracts"Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
-
Media governanceAgency rostersOrganisation & structureSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
-
Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
-
Agency remuneration & contractsMarketing procurementBenchmark on creative and digital agency rates 2015
Read more about "Benchmark on creative and digital agency rates 2015"Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
-
Agency evaluation & performanceAgency remuneration & contractsGuide on Global Agency Remuneration Trends and the use of performance metrics (2014)
Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
-
Agency managementAgency review & pitchingMarketing procurementBenchmark on recommended experiential and event agencies
Read more about "Benchmark on recommended experiential and event agencies"Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark on recommended ad production suppliers
Read more about "Benchmark on recommended ad production suppliers"Benchmark on recommended ad production networks and production adaptation companies.
-
ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
-
Agency remuneration & contractsAgency review & pitchingMarketing procurementSurvey on sourcing events
Read more about "Survey on sourcing events"Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…
-
Agency review & pitchingGuidelines on client-agency relations and best practice in the pitch process (2013)
Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…
-
Agency remuneration & contractsMarketing procurementSurvey on evolution of payment terms
Read more about "Survey on evolution of payment terms"Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
Our upcoming events
See all events
-
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
-
Read more about Global Marketer Week 2024.
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
-
For CMO’s and marketing leaders
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.