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Agencies & Partners
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ProgrammaticAgency remuneration & contractsMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency managementAgency review & pitchingIntegrated marketingMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
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Agency remuneration & contractsWebinar: Global Agency Remuneration & Performance Incentives in 2015
Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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Agency evaluation & performanceDigital transformationMedia transformationSurvey on digital investment trends and digital agency management
Read more about "Survey on digital investment trends and digital agency management"Survey looking at current and future projected digital marketing investment trends among WFA members.
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Agency managementAgency remuneration & contractsAgency rostersSurvey on adserving management & payment
Read more about "Survey on adserving management & payment"Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
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Agency managementAgency review & pitchingMarketing procurementSurvey on digital recruitment agencies used by clients
Read more about "Survey on digital recruitment agencies used by clients"Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Agency remuneration & contractsMarketing procurementBenchmark on cost variation in rate cards
Read more about "Benchmark on cost variation in rate cards"Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Agency managementAgency remuneration & contractsMarketing procurementBenchmark on health and safety compliance and media agency contracts
Read more about "Benchmark on health and safety compliance and media agency contracts"Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Media governanceAgency rostersOrganisation & structureSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
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Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Our upcoming events
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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For global/regional Chief Marketing Officers
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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Meeting for global/regional media directors or similar
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This meeting is for WFA DEI Community members only.
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Profesionales de la industria de toda América Latina se reunirán en Buenos Aires para compartir y aprender sobre el futuro del marketing en la región.
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