Agencies & Partners

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Agencies & Partners

  1.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
  2.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparencyAgency remuneration & contracts

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  3.    Benchmark: Cascading sustainability commitments to agencies
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
  4.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
  5.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  6.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  7.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

    Read more about "Global Agency Remuneration Trends: 2022 update"
  8.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

    Read more about "Spotlight: E-commerce content creation - setting up for success"
  9.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  10.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  11.    WFA Benchmark Results: Measuring Media Dollars & Performance
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
  12.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"

Our upcoming events

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  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  2. Open to all GARM members

    More information Register for this meeting

  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  4. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  6. This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.

    More information Register for this meeting

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