Agencies & Partners

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Agencies & Partners

  1.    Media Forum Meeting Overview (12th May 2021)
    Media transparencyAgency remuneration & contracts

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  2.    Benchmark: Trends agencies and partners
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

    Read more about "Benchmark: Trends agencies and partners"
  3.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  4.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  5.    Sourcing Forum meeting overview (February 2022)

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"
  6.    Spotlight: 2022 Global Production Trends

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

    Read more about "Spotlight: 2022 Global Production Trends"
  7.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

    Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
  8.    Benchmark: Global Category Management – Experiential & Events

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  9.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"
  10.    Benchmark: Marketing spend tail end management
    Agency remuneration & contracts

    Benchmark: Marketing spend tail end management

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

    Read more about "Benchmark: Marketing spend tail end management"
  11.    Sourcing Forum meeting overview (January 2021)

    Sourcing Forum meeting overview (January 2021)

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

    Read more about "Sourcing Forum meeting overview (January 2021)"
  12.    Global Content Production 2021

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

    Read more about "Global Content Production 2021"

Our upcoming events

See all events
  1. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

    More information Register for this meeting

  2. Media Forum APAC

    Singapore Singapore

    24 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities 

    More information Register for this meeting

  4. The past few years have seen the emergence and evolution of virtual production.

    More information Register for this meeting

  5. AI Community

    24 Apr 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    More information Register for this meeting

  6. Open to all GARM members

    More information Register for this meeting

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