About the podcast

Better Marketing Pod with David Wheldon

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About

In this series of videocasts hosted by David Wheldon, we look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

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Episodes

  1. WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    OpinionsVideos & webinars
    30 March 2022
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
  2. WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    OpinionsVideos & webinars
    7 March 2022
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  3. WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    OpinionsVideos & webinars
    31 January 2022
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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  4. WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    OpinionsVideos & webinars
    15 December 2021
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  5. WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    OpinionsVideos & webinars
    9 November 2021
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  6. Five CMOs with five post lockdown tips
    OpinionsVideos & webinars
    8 September 2021
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

    Read more about "Five CMOs with five post lockdown tips"
  7. WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    OpinionsVideos & webinars
    28 June 2021
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  8. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    OpinionsVideos & webinars
    2 June 2021
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  9. WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    OpinionsVideos & webinars
    14 April 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  10. WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    OpinionsVideos & webinars
    29 March 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  11. WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    OpinionsVideos & webinars
    23 February 2021
    Digital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  12. WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    OpinionsVideos & webinars
    26 January 2021
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  13. WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
    OpinionsVideos & webinars
    16 December 2020

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    David Wheldon speaks with Sir Martin Sorrell

    Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"
  14. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    OpinionsVideos & webinars
    29 October 2020
    Brand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  15. WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    OpinionsVideos & webinars
    29 October 2020
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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Guests

We look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

  • Susan Akkad
    Susan Akkad Susan Senior Vice President, Local and Cultural Innovation at The Estée Lauder Companies
  • Folake Ani-Mumuney
    Folake Ani-Mumuney Folake Global Head of Marketing & Corporate Communications, First Bank of Nigeria
  • Conny Braams
    Conny Braams Conny Chief Digital and Commercial Officer, Unilever
    As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.
    Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
  • Matt Brittin
    Matt Brittin Matt President, Google EMEA
  • Rob Cameron
    Rob Cameron Rob Global Head of Public Affairs, Nestlé
  • Gordon Crovitz
    Gordon Crovitz Gordon Co-founder, NewsGuard
  • Roel de Vries
    Roel de Vries Roel Group Chief Operating Officer, City Football Group
  • Rupen Desai
    Rupen Desai Rupen WFA Asia VP & Advisory Board Member, Copenhagen Cartel
    Rupen is the co-founder of The Shed 28 (TS/28), an organisation which helps build purpose-driven brands, and a Board Member of Copenhagen Cartel, as well as being WFA’s Regional VP for APAC. Previously, he was Global CMO at Dole, stewarding the company’s mission to provide equal access to good nutrition for everyone, delivered in a positive and sustainable manner. Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six. He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
  • David Droga
    David Droga David CEO and Creative Chairman, Accenture Song
  • Peter Field
    Peter Field Peter CEO, Peter Field Consulting
  • Sir John Hegarty
    Sir John Hegarty Sir John Co-founder and Creative Director, The Garage Soho
    John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world.
    He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.
    John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.
    John has written 2 books, ‘Hegarty on Advertising - Turning Intelligence into Magic’ and ‘Hegarty on Creativity - there are no rules’.
    In 2014 John helped set up The Garage Soho, and an early stage investor company that believes in building brands, not just businesses.
  • Bob Hoffman
    Bob Hoffman Bob The Ad Contrarian
  • Paul Kemp-Robertson
    Paul Kemp-Robertson Paul Co-founder, Contagious
    After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world.
    Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book; published by Penguin Business in November 2018 (Paperback version: November 2019)
    Paul is an advisor to the UK creative arts charity, Create
  • Rudy Khaw
    Rudy Khaw Rudy Chief Brand Officer, AirAsia
  • Lisa McKnight
    Lisa McKnight Lisa SVP and Global Head of Barbie & Dolls, Mattel, Inc.
  • Karen Nelson-Field
    Karen Nelson-Field Karen Founder and CEO, Amplified Intelligence
    Professor Nelson-Field is a globally acclaimed researcher in media science. She is a regular speaker on the major circuits, including Cannes and SXSW, and has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her most recent book, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising. Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, and AdAge. She has a regular column, Attention Revolution, with Mediatel News. Karen’s commercial work combines tech and innovative methodological design to build attention measurement and insight products to guide the industry through a disrupting digital economy.
  • Ivan Pollard
    Ivan Pollard Ivan former SVP, Global Chief Marketing Officer, General Mills
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Mark Ritson
    Mark Ritson Mark Marketing professor, brand consultant & industry commentator
  • Lubomira Rochet
    Lubomira Rochet Lubomira former Chief Digital Officer, L'Oréal
  • Byron Sharp
    Byron Sharp Byron Director of the Ehrenberg-Bass Institute and author of "How Brands Grow"
  • Belinda Smith
    Belinda Smith Belinda Founder and Global CEO, The Second Arrow
  • Sir Martin Sorrell
    Sir Martin Sorrell Sir Martin Executive Chairman, S4 Capital
  • Tom Standage
    Tom Standage Tom Deputy Editor, The Economist and Editor, The World Ahead
  • Sonia Thimmiah
    Sonia Thimmiah Sonia Head of Sustainable Brands & Customer Partnerships, Reckitt
  • Jon Wilkins
    Jon Wilkins Jon Chairman, Karmarama

How to listen

You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube, on Apple Podcasts, Google Podcasts, Spotify and more.