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WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…
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CreativityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationOrganisation & structure
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
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Agency managementAgency review & pitchingCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Brand purposeBrand reputation
Better Marketing podcast 2023 key learnings
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
How to listen
You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube & YouTube Music, on Apple Podcasts and Spotify.
For more information or questions, please contact us
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Camelia Cristache
c.cristache@wfanet.org -
Will Gilroy
w.gilroy@wfanet.org