Highlights from the National Associations Council in Toronto

On 28 April, representatives from 21 national advertiser associations shared strategies on how to grow visibility and membership, as well as address their members’ key priorities as part of the WFA National Associations Council at Global Marketer Week in Toronto.

The meeting was chaired by Ron Lund (ACA, Canada), named the new NAC Chair following Mike Hughes’s departure from ISBA UK.

WFA presented members the findings of a recent survey on media governance and guardianship. The survey found that transparency is top priority for national associations, followed by viewability, brand safety and ad fraud.

Bob Liodice (ANA, US) gave recommendations for brands based on the ANA/K2 report while Phil Smith (ISBA, UK) shared insights from ISBA’s framework template agreement designed to combat issues around transparency.

For the session on organisational growth, Sunita Gloster (AANA, Australia), Gillian Rusike (MAZ, Zimbabwe) and Jan Morten Drange (ANFO, Norway) presented their respective associations' growth strategies. The Norwegians have grown their association by 40% in the last year, an achievement for which ANFO picked up a WFA President's Award.

WFA also gave an overview of the 23 submissions from this year’s WFA President’s Awards and announced the venue for Global Marketer Week 2018. This will be organised in Tokyo in collaboration with the Japan Advertisers Association (JAA).

For a copy of the presentations, please contact Camelia.