L’Oréal and Adweek complete Global Marketer Conference speakers

Get your ticket for the Global Marketer Conference 2024 here.

Asmita and Jenny will join WFA President Emeritus David Wheldon and Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, to form our expert panel for the Better Marketing Debate, which will ask if being CMO has become an impossible job.

Held in Toronto on May 16 in partnership with the Association of Canadian Advertisers (ACA), the Global Marketer Conference will hear from some of the world’s biggest brands about how marketers are using their powers of creativity and innovation to build better and stronger brands that both stakeholders and their consciences can be proud of.

The final speaker line up is:

Reimagining what a beer company can be

Marcel Marcondes, Global Chief Marketing Officer at AB InBev, will share the inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, he will explain how AB InBev is harnessing marketing's super-powers to create a future with more cheers.

Selling sustainability

Why are so many companies having such a hard time selling sustainability in Canada, the USA, the world? Join TED star Solitaire Townsend, Co-Founder & Chief Solutionist at Futerra, to find out why ego-green marketing is dead and why that could be great news for your business.

Putting your trust in AI?

Jonathan Adashek, Chief Communications Officer & SVP, Marketing & Communications at IBM, will detail how brands can overcome barriers of entry to AI, including the skills gap and data complexity. Crucially, he will also explain how marketers and communicators can move to build trust in technology.

Innovation driving sustainable growth

Allyson Witherspoon, Corporate VP, Global Chief Marketing Officer at Nissan Motor Corporation, will explain the company’s innovative approach to developing a global brand, with recent initiatives including Pole to Pole, in which a husband and wife attempt to drive an all-electric Nissan Ariya from the Arctic Ocean to Antarctica, to the Grand Turismo feature film starring Orlando Bloom.

Culture Catalyst

Dr. Marcus Collins, Marketing Professor and best-selling author, will talk about how few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. Culture is not only driving today's consumption, but also ushering the future of brand.

Global CMO: the impossible job?

The Better Marketing Debate, led by WFA President Emeritus and WFA Better Marketing Podcast host David Wheldon, will discuss the relevance of the CMO function: the CMO brief has never been so complex as it is today. He will be joined by Asmita Dubey, Jane Wakely and Jenny Rooney.

The impact of Generative AI on brand growth

Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse into the future of marketing: harnessing the transformative power of generative AI to help build brands and drive sustainable growth.

“We’ve got a brilliant line-up of speakers to address the biggest challenges and opportunities marketers face today. I’m really looking forward to hearing how they can inspire us to build better brands”, said Stephan Loerke, WFA CEO.