WFA Sourcing Forum GMW (May 2024)

Global Marketer Week is WFA's annual conference that brings together marketing leaders, brand owners, and industry experts from around the world. It serves as a platform for sharing insights on global marketing trends, innovations and best practices, with a focus on the future of advertising, sustainability, and responsible marketing. 

 This year, our focus was understanding how WFA members are using their powers of creativity and innovation to build better, stronger brands which their stakeholders and consciences can be proud of.

 In the Sourcing Forum, we explored how they can enable creativity and innovation to support the needs of their marketing stakeholders whilst ensuring the right investment is being made with the right partner(s) at the right time.

 This was an invitation-only event, open to client-side marketing procurement professionals. For further details please contact Alice Tomlinson (a.tomlinson@wfanet.org) and to access the meeting overview, please download using the link. 

 Pictures: https://flic.kr/s/aHBqjBtT3L