WFA member benchmark on identifying segmentation suppliers in APAC
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A WFA member requested recommendations from peers from the Insight Forum on agencies or partners that run segmentation services in APAC. 10 members contributed with:
- Recommended partners for running a market segmentation (including segment size, segment value, segment % share) in one or more of the following markets: Cambodia, China (including a Greater Bay Area-specific segmentation) Hong Kong, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, Vietnam
- Other advice for running segmentation in APAC.
WFA members can download the report below.