Data & Insight

Data & Insight

  1.    Survey on privacy and data management - GDPR (2017)
    Digital policyData & analyticsData collection & privacy

    Survey on privacy and data management - GDPR (2017)

    WFA member survey. For additional details, please log in.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  2.    Choosing a Digital Asset Management (DAM) System
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  3.    European Viewability Measurement Principles
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
  4.    Webinar: Keeping the brand tracking love alive
    Consumer insight

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who…

    Read more about "Webinar: Keeping the brand tracking love alive"
  5.    Survey Results: Marketing Capability Programmes
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  6.    Benchmark on recommended Digital Analytics Agencies
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  7.    Webinar: Turning uncertainty to advantage
    Consumer insight

    Webinar: Turning uncertainty to advantage

    Webinar in partnership with Flamingo & DDB on how…

    Read more about "Webinar: Turning uncertainty to advantage"
  8.    Benchmark on Suppliers of research-based copy-testing of digital ads
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  9.    Survey results: Paying for 3rd party verification
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  10.    Survey on Online Advertising Effectiveness
    Ad fraud & verificationBrand safetyBrand safetyAgency evaluation & performanceDigital transformationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  11.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  12.    A marketer's guide to ePrivacy (2017)
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    The EU ePrivacy Directive (also known as the 'cookie law') is being revised, and some of the proposed changes could have a major…

    Read more about "A marketer's guide to ePrivacy (2017)"

Upcoming events

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  1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

    More information Register for this meeting

  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

    More information Register for this meeting

  4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
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  • See and act on the bigger picture
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