Data & Insight

Data & Insight

  1.    Survey on sourcing market research
    Marketing procurementData & analytics

    Survey on sourcing market research

    Survey on approaches used for category management of market research.

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  2.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  3.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"
  4.    Guide to organising audience research (2008)
    Audience measurementMedia measurementData & analytics

    Guide to organising audience research (2008)

    This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement…

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Upcoming events

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  1. The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.

    More information Register for this meeting

  2. One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

     

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  3. Policy Action Group

    26 May 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Open to anyone with a stake in marketing and children

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
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  • See and act on the bigger picture
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