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CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technologyDifferentiating skills in the AI era
Read more about "Differentiating skills in the AI era"Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologySpotlight: Uncovering agency use of generative AI
Read more about "Spotlight: Uncovering agency use of generative AI"A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyThis month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technologyWhat do marketers want to see in Cannes?
Read more about "What do marketers want to see in Cannes?"We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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CreativityMarketing technologyAIMarketing technologyMarketing technologyCMO, the impossible job?
Read more about "CMO, the impossible job?"Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technologyHow to build better brands?
Read more about "How to build better brands?"CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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CreativityMarketing technologyAIMarketing technologyMarketing technologyFrom AI to Audiences: Key Takeaways from Global Marketer Week 2024
Read more about "From AI to Audiences: Key Takeaways from Global Marketer Week 2024"It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: new tools, content labelling, voice cloning and licensing deals
Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technologyWFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.