Data & Insight
Data & Insight
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Digital transformationMarketing technologyMarketing technologyMarketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
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Content marketingCreativityMarketing effectivenessCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessMedia Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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Marketing procurementMarketing effectivenessSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
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Marketing technologyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 4
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Data collection & privacyWelcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Consumer insightSpotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
Upcoming events
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WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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A Q&A session with TikTok about their advertising & privacy policy
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Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
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Open to all GARM members
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture