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Data & Insight

  1.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
  2.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
  3.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"
  4.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  5.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  6.    Spotlight: The impact of AI on Production
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

    Read more about "Spotlight: The impact of AI on Production"
  7.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
  8.    Improving creative effectiveness through in-flight optimisation
    Marketing effectiveness

    Improving creative effectiveness through in-flight optimisation

    A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…

    Read more about "Improving creative effectiveness through in-flight optimisation"
  9.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  10.    Creating a Global Culture of Marketing Effectiveness
    Marketing effectiveness

    Creating a Global Culture of Marketing Effectiveness

    Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

    Read more about "Creating a Global Culture of Marketing Effectiveness"
  11.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
  12.    CMOs need to change internal culture to deliver data ethics
    Data collection & privacy

    CMOs need to change internal culture to deliver data ethics

    CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…

    Read more about "CMOs need to change internal culture to deliver data ethics"

Our upcoming events

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  1. Open to all GARM members

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  2. Open to all GARM members

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  3. In partnership with IAA World Congress for 3-day brand-centric growth event: sustainability, creativity & AI, DE&I.

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  4. WFA Forum Connect

    Amsterdam Netherlands

    06 Mar 2024

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better integration.

    More information Register for this meeting

  5. External Event: Spikes Asia March 13-14, Singapore

    Singapore Singapore

    13 Mar 2024

    In partnership with Spikes Asia for a 2-day event in Singapore

    More information Register for this meeting

  6. Digital Governance Exchange (DGX) London

    London United Kingdom

    14 Mar 2024

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

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