Data & Insight

Data & Insight

  1.    Blockchain can create more efficiency and transparency in digital marketing, according to German study
    Data & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  2.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing

    Research reveals that more than three quarters plan to…

    Read more about "Video gaming goes mainstream in APAC"
  3.    Data Ethics Board meeting overview (September 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  4.    DGX Benchmark on collection and notification policies for stakeholder data
    Digital policyData & analyticsData collection & privacy

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  5.    DGX Benchmark on customer data retention and notification
    Digital policyData collection & privacyData-driven marketing

    DGX Benchmark on customer data retention and notification

     WFA member bechmark. For additional details, please log in.

    Read more about "DGX Benchmark on customer data retention and notification"
  6.    Spanish launch guide to improve online user experience
    Consumer insight

    Spanish launch guide to improve online user experience

    New guide offers practical advice to improve perception of digital advertising

    Read more about "Spanish launch guide to improve online user experience"
  7.    Data Ethics Board meeting overview (6 June 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (6 June 2019)

    Overview of the Data Ethics Board meeting held on June 6th, 2019 in London

    Read more about "Data Ethics Board meeting overview (6 June 2019)"
  8.    Data Ethics Board meeting overview (24 June 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (24 June 2019)

    Overview of the Data Ethics Board meeting held on June 24th, 2019

    Read more about "Data Ethics Board meeting overview (24 June 2019)"
  9.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  10.    Member barometer 2019
    Data & analytics

    Member barometer 2019

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  11.    Data Ethics Board meeting overview (April 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (April 2019)

    Overview of the Data Ethics Board meeting held on April 8th, 2019

    Read more about "Data Ethics Board meeting overview (April 2019)"
  12.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketing

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"

Upcoming events

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  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. WFA Webinar: ePrivacy

    Remote Belgium

    14 Jan 2020

      More details to follow.

    More information Register for this meeting

  3. Joint FoodDrinkEurope-AIM-WFA webinar on ‘dual quality’: UCPD revision recap and key watch-outs for transposition phase.  

    More details to follow.

    More information Register for this meeting

  4. WFA Winter Drinks

    Brussels Belgium

    05 Feb 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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