Data & Insight - page 2
Data & Insight
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Audience measurementMarketing effectiveness
Media Forum Meeting Overview (27th October 2021)
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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InfluencersConsumer insight
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 2
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Digital policyData collection & privacy
Webinar | Economist Impact presents The World Ahead: 2022
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (September 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Digital policyData collection & privacy
Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (September 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
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Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (May 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Upcoming events
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Meeting for global/regional media directors or similar
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For global/regional marketing and connection planning leaders
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Auditing is dead – long live auditing!
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture