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I subscribeMatt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
WFA member benchmark on identifying segmentation suppliers in APAC
Overview of the Media Forum held in Zurich, Switzerland in October 2023
An in-depth overview of recent privacy developments in India impacting brand advertisers.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Are we seeing genuine innovation or just greater efficiency?
Learn how GenAI is being rolled out in marketing across the globe.
A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.