Data & Insight

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Data & Insight

  1.    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Digital transformationMarketing technologyMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…

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  2.    Creative effectiveness is not about taking risks
    Content marketingCreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

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  3.    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  4.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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  5.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  6.    Benchmark: Digital Advertising Testing Protocols & Partners
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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  7.    Sourcing Forum meeting overview (March 2022)
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 10, 2022.

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  8.    Sourcing Forum meeting overview (March 2022)
    Marketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 2, 2022.

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  9.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  10.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  11.    Welcome to the privacy-focused future
    Data collection & privacy

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

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  12.    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
    Consumer insight

    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…

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Upcoming events

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  1. WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.

    More information Register for this meeting

  2. Sourcing Forum

    28 Sep 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  3. A Q&A session with TikTok about their advertising & privacy policy

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  4. Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

    More information Register for this meeting

  5. Open to all GARM members

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  6. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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