Data & Insight

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Data & Insight

  1.    Position Paper on EU ePrivacy Regulation
    Digital policyData collection & privacy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  2.    DGX meeting overview (December 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  3.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

    Read more about "The end of the cookie"
  4.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  5.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Digital policyMarketing lawData collection & privacy

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"
  6.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  7.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

    Read more about "Media Forum Meeting Overview (November 2020, Singapore)"
  8.    Privacy in China: the new draft PIPL and what it could mean for advertisers
    Digital policyData collection & privacy

    Privacy in China: the new draft PIPL and what it could mean for advertisers

    A briefing session on China’s new draft Personal Information Protection Law.

    Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"
  9.    DGX meeting overview: Competition and digital advertising (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  10.    DGX meeting overview (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  11.    Top take-outs from The World in 2021 with The Economist
    Consumer insight

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

    Read more about "Top take-outs from The World in 2021 with The Economist"
  12.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

    Read more about "Webinar: The Economist presents The World in 2021"

Upcoming events

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  1. Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.

    More information Register for this meeting

  2. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

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  3. The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

    More information Register for this meeting

  4. Global Marketer Week

    20 Apr 2021

      The annual event for global marketers.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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