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Data & Insight
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Digital policyData collection & privacyWFA DGX Guide to Data Transparency & GDPR
Read more about "WFA DGX Guide to Data Transparency & GDPR"A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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Data collection & privacyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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Data collection & privacyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technologySurvey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacyAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Digital policyData collection & privacy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Marketing technologyBrand reputationMarketing technologyMarketing technologyWeb Summit 2017 in 10 tweets
Read more about "Web Summit 2017 in 10 tweets"Some soundbites for marketers from this year’s Web Summit in Lisbon
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Consumer insightCreating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Data collection & privacyAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…
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Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Benchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Consumer insightReal insight from a virtual reality
Read more about "Real insight from a virtual reality"The consumer insight community is realising some unexpected benefits from virtual reality.
Our upcoming events
See all events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.