Data & Insight

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Data & Insight

  1.    Web Summit 2017 in 10 tweets
    Marketing technologyBrand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

    Read more about "Web Summit 2017 in 10 tweets"
  2.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

    Read more about "Creating a culture of insights"
  3.    And the buzzword at Festival of Marketing 2017 was…
    Data collection & privacy

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

    Read more about "And the buzzword at Festival of Marketing 2017 was…"
  4.    Benchmark on Ad pre-testing
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  5.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  6.    Real insight from a virtual reality
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

    Read more about "Real insight from a virtual reality"
  7. Digital policyData collection & privacy

    WFA GDPR Guide for Marketers

    Five things every brand owner should know about the General Data Protection Regulation

    Read more about "WFA GDPR Guide for Marketers"
  8.    The contribution of data to digital advertising (Europe, 2017)
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  9.    Europe research: The economic impact of data-driven advertising (2017)
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
  10.    Europe research: Data-driven advertising and Europeans’ internet use
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  11.    Experiential sampling agencies in Great Britain and Ireland
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  12.    GDPR Guide for Marketers
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

    Read more about "GDPR Guide for Marketers"

Our upcoming events

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  1. In partnership with IAA World Congress for 3-day brand-centric growth event: sustainability, creativity & AI, DE&I.

    More information Register for this meeting

  2. WFA Forum Connect

    Amsterdam Netherlands

    06 Mar 2024

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better integration.

    More information Register for this meeting

  3. External Event: Spikes Asia March 13-14, Singapore

    Singapore Singapore

    13 Mar 2024

    In partnership with Spikes Asia for a 2-day event in Singapore

    More information Register for this meeting

  4. Digital Governance Exchange (DGX) London

    London United Kingdom

    14 Mar 2024

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  5. For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

  6. Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

    More information Register for this meeting

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