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Data & Insight
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Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
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Consumer insightBenchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
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Data & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
Data & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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Data & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Consumer insightWebinar: What is the future of insights?
Read more about "Webinar: What is the future of insights?"In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Agency managementMarketing procurementData & analyticsBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Consumer insight
Webinar: Generating actionable insights from online communities
Read more about "Webinar: Generating actionable insights from online communities"WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
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Agency managementDigital transformationData-driven marketingReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
Read more about "Webinar: The journey towards customer-centricity"The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
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Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Upcoming events
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For global/regional market research and consumer insight specialists
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If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Inspiration for the media and marketing agenda in 2023.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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