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Data & Insight
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Audience measurementConsumer insightData & analyticsA survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
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Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Digital transformationConsumer insightData-driven marketing10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
Digital transformationMarketing technologyData-driven marketingMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
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Digital transformationData & analyticsFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
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Consumer insight
Benchmark on testing big ideas
Read more about "Benchmark on testing big ideas"WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
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Data & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
Data & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
Upcoming events
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
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3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Join us for this one-hour webinar to unpack recent privacy and digital policy developments in Australia impacting advertising.
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For global/regional Chief Marketing Officers
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Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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