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Data & Insight
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Data & analyticsBenchmark - Approaches to econometric modelling
Read more about "Benchmark - Approaches to econometric modelling"Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Agency managementMarketing procurementData & analyticsBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency rostersMarketing procurementData & analyticsSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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ProgrammaticData & analyticsData-driven marketingBenchmark on the use of DMPs by insights teams to generate consumer insights
Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Data & analyticsThe future of insights project
Read more about "The future of insights project"Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
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Digital policyData collection & privacyData-driven marketingDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
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Digital transformationData & analyticsData-driven marketingSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Organisation & structureData & analyticsBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Ad fraud & verificationAudience measurementData-driven marketingSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Data & analyticsReturn On Media Investments
Read more about "Return On Media Investments" -
Digital transformationMarketing technologyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Organisation & structureData & analyticsMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Upcoming events
See all events
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Meeting for global/regional media directors or similar
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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Open to all GARM members
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WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice
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