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I subscribeWFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
Drive greater emotional engagement through music
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
MAD//Masters by Rory Sutherland is a 12 week CPD-accredited personal development programme aimed at marketers.
19 Apr 2023
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.
Global Marketer Week will be heading off to Istanbul in April 2023 for four live days of inspiration, discovery and learning. Make sure to save the date and join us for unparalleled insight and industry thought leadership.
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