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Data & Insight
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Consumer insightWebinar: Generating actionable insights from online communities
Read more about "Webinar: Generating actionable insights from online communities"WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
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Agency managementDigital transformationData-driven marketingReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
Read more about "Webinar: The journey towards customer-centricity"The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
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Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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ChannelsInfluencersData & analyticsUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementData & analyticsData-driven marketingSurvey results on Managing ad testing
Read more about "Survey results on Managing ad testing"Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Data & analyticsBenchmark - Approaches to econometric modelling
Read more about "Benchmark - Approaches to econometric modelling"Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Self-regulationMarketing to childrenData collection & privacyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
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Agency managementMarketing procurementData & analyticsBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency rostersMarketing procurementData & analyticsSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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ProgrammaticData & analyticsData-driven marketingBenchmark on the use of DMPs by insights teams to generate consumer insights
Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Data & analyticsThe future of insights project
Read more about "The future of insights project"Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
Upcoming events
See all events
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Drive greater emotional engagement through music
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The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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MAD//Masters by Rory Sutherland is a 12 week CPD-accredited personal development programme aimed at marketers.
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Going global and local: An update on the advertisers’ approach to cross-media measurement
19 Apr 2023
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.
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Global Marketer Week will be heading off to Istanbul in April 2023 for four live days of inspiration, discovery and learning. Make sure to save the date and join us for unparalleled insight and industry thought leadership.
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We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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