Data & Insight - page 23
Data & Insight
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Data & analytics
Return On Media Investments
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Digital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Organisation & structureData & analytics
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Agency managementMarketing procurementMarketing technologyMarketing technology
Benchmark on working with digital asset management suppliers
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Consumer insightData & analytics
Survey on brand tracking
Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…
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ProgrammaticAgency managementData & analytics
Guide to Programmatic Media (2014)
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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