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I subscribeAfter an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
There will be fewer major sporting events in 2017 than we’ve seen this year.
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
Open to all GARM members
This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital campaigns that could make or break your campaigns.
Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
Are we seeing genuine innovation or just greater efficiency?
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.