Data & Insight

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Data & Insight

  1.    Webinar: Generating actionable insights from online communities
    Consumer insight

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

    Read more about "Webinar: Generating actionable insights from online communities"
  2.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"
  3.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

    Read more about "Webinar: The journey towards customer-centricity"
  4.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  5.    Unlocking brand value with social communities
    ChannelsInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  6.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"
  7.    Benchmark - Approaches to econometric modelling
    Data & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

    Read more about "Benchmark - Approaches to econometric modelling"
  8.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
  9.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  10.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

    Read more about "Survey results on Managing insight supplier communities"
  11.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  12.    The future of insights project
    Data & analytics

    The future of insights project

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

    Read more about "The future of insights project"

Upcoming events

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  1. Drive greater emotional engagement through music

    More information Register for this meeting

  2. The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets

    More information Register for this meeting

  3. A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    More information Register for this meeting

  4. External event: MAD//Masters

    London United Kingdom

    17 Apr 2023

    MAD//Masters by Rory Sutherland is a 12 week CPD-accredited personal development programme aimed at marketers.

    More information Register for this meeting

  5. Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.

    More information Register for this meeting

  6. Global Marketer Week

    İstanbul Turkey

    25 Apr 2023

    Global Marketer Week will be heading off to Istanbul in April 2023 for four live days of inspiration, discovery and learning. Make sure to save the date and join us for unparalleled insight and industry thought leadership. 

    More information Register for this meeting

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