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I subscribeThis WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.