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I subscribeIn this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
WFA member benchmark on Campaign Monitoring Best Practices
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
A curated list of WFA resources to inform and shape your strategy
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
Open to all GARM members
This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital campaigns that could make or break your campaigns.
Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.