Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
Digital policyData collection & privacyWebinar | Privacy in China: The new Personal Information Protection Law (PIPL)
Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
-
ChannelsMarketing effectivenessBenchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
-
Digital policyMarketing lawData collection & privacyDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
-
Brand safetyBrand safetyData-driven marketingThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy
-
Digital policyMarketing lawData collection & privacy
DGX meeting overview (May 2021)
Read more about "DGX meeting overview (May 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Digital policyMarketing lawData-driven marketingWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
-
ChannelseCommerceMarketing capabilitiesMarketing operationsMarketing effectivenessSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
-
Media transparencyMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
-
Digital policyData collection & privacyEU ePrivacy Regulation: WFA briefing, February 2021
Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
-
Digital policyMarketing lawData collection & privacy
DGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
-
Digital policyData collection & privacy
ePrivacy task force meeting overview (March 2021)
Read more about "ePrivacy task force meeting overview (March 2021)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
Upcoming events
See all events
-
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle..
-
Brand Leaders and the Brand Safety Community: Moving from Transactional to Strategic Solutions.
-
External event: Nurturing Diversity, Equity and Inclusion - IAS event
Singapore Singapore
23 Mar 2023
A physical event in Singapore organised by Integral Ad Science
-
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
-
Meeting for global/regional media and/or sourcing directors or similar
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture