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Data & Insight
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Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Digital policyMarketing lawData collection & privacyData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Audience measurementMarketing effectivenessMedia Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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InfluencersConsumer insightInsight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Digital policyData collection & privacyWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Digital policyData collection & privacyWebinar | Privacy in China: The new Personal Information Protection Law (PIPL)
Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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ChannelsMarketing effectivenessBenchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
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Digital policyMarketing lawData collection & privacyDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
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Brand safetyBrand safetyData-driven marketingThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy
Our upcoming events
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Meeting for global/regional media directors or similar
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Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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Open to all GARM members
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This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital campaigns that could make or break your campaigns.
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Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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