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I subscribeCurrent and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
A WFA member was looking for reviews of GMP365
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.