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I subscribeExplanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
An analysis and benchmarking of data safety and risk across the industry
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.