Industry issues

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Industry issues

  1.    Seven partner predictions for 2023
    Digital policyCreativityBrand reputationMarketing operationsMarketing technologyMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

    Read more about "Seven partner predictions for 2023"
  2.    The testing times continue
    Digital policyValue of advertisingBrand reputationMarketing technologyMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and…

    Read more about "The testing times continue"
  3.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  4.    Build the future, don’t fear it
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

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  5.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Digital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…

    Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."
  6.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

    Read more about "Food Marketing to Kids - Heatmap"
  7.    HFSS marketing restrictions: 12 markets to watch in 2023
    Food marketingMarketing to children

    HFSS marketing restrictions: 12 markets to watch in 2023

    An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions

    Read more about "HFSS marketing restrictions: 12 markets to watch in 2023"
  8.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  9.    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  10.    Five predictions for 2023
    Digital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

    Read more about "Five predictions for 2023"
  11.    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    Digital policyMarketing law

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…

    Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"
  12.    TPA Taskforce overview (December 2022)
    Digital policyMarketing law

    TPA Taskforce overview (December 2022)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

    Read more about "TPA Taskforce overview (December 2022)"

Upcoming events

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  1. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  2. Privacy Spotlight: US

    14 Feb 2023

    If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.

    More information Register for this meeting

  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Inspiration for the media and marketing agenda in 2023.

    More information Register for this meeting

  5. Sourcing Forum

    22 Feb 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  6. Open to all GARM members

    More information Register for this meeting

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