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Industry issues
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Diversity & InclusionSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Digital policyThe CMO Guide to Data Ethics in Practice
Read more about "The CMO Guide to Data Ethics in Practice"The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
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Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark – Web tracking in a cookieless world
Read more about "WFA Benchmark – Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Food marketingMarketing to childrenMarketing lawFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"A WFA member was looking for reviews of GMP365
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Value of advertisingMarketing procurementBenchmark: Negotiations with tech titans or big digital platforms
Read more about "Benchmark: Negotiations with tech titans or big digital platforms"WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Alcohol marketingAlcohol Marketing Road Test
Read more about "Alcohol Marketing Road Test"Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Self-regulationCreativityClients and Creativity
Read more about "Clients and Creativity"With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safetyCharting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
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Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
Upcoming events
See all events
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Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
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Por primera vez desde 2019, la red LATAM de WFA se reunirá en una conferencia regional presencial los días 12 y 13 de octubre en Santiago de Chile.
Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, el evento está abierto a miembros corporativos de la WFA y representantes de asociaciones nacionales de anunciantes de la red LATAM de la WFA.
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Meeting for global/regional media directors or similar
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The next meeting will be taking place in New York City on the 18th October, from 9:00am to 12:00 noon EST (15:00 to 18:00 CEST).
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In 2020, Google announced that they would be phasing out third-party cookies in Chrome and that they would no longer support any future attempts to track individuals as they browse across the web, signalling major implications for the global advertising industry.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture