Industry issues

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Industry issues

  1.    DGX meeting overview (November 2023)
    Digital policy

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
  2.    WFA position paper on DMA implementation
    Digital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

    Read more about "WFA position paper on DMA implementation"
  3.    PAG Meeting Overview (November 2023)
    Digital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

    Read more about "PAG Meeting Overview (November 2023)"
  4.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  5.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    A new report published on November 28th, based on data from Adalytics (an ‘Ad quality and transparency platform’),…

    Read more about "WFA response to Adalytics report on Google Search advertising"
  6.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"
  7.    Meta’s behavioural advertising practices in Europe
    Digital policy

    Meta’s behavioural advertising practices in Europe

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Read more about "Meta’s behavioural advertising practices in Europe"
  8.    Unpacking the Digital Services Act: A Q&A session with Meta
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"
  9.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Digital policy

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
  10.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

    Read more about "The Digital Services Act: changing the rules of the (advertising) game?"
  11.    DGX meeting overview (September 2023, New York)
    Digital policy

    DGX meeting overview (September 2023, New York)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

    Read more about "DGX meeting overview (September 2023, New York)"
  12.    RAC Programme Meeting Overview (September 2023)
    Marketing to children

    RAC Programme Meeting Overview (September 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…

    Read more about "RAC Programme Meeting Overview (September 2023)"

Our upcoming events

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  1. Open to all GARM members

    More information Register for this meeting

  2. Open to all GARM members

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  3. Sourcing Forum

    10 Jan 2024

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button. 

    More information Register for this meeting

  5. Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.

    More information Register for this meeting

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