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I subscribeOverview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
A new report published on November 28th, based on data from Adalytics (an ‘Ad quality and transparency platform’),…
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
Open to all GARM members
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.