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Industry issues
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Digital policyWFA response to EDPB consultation
Read more about "WFA response to EDPB consultation"WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Food marketingMarketing to children2020’s top trends in food marketing regulation
Read more about "2020’s top trends in food marketing regulation"WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation
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Digital policyMarketing lawData collection & privacyDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
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Food marketingMarketing lawWebinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity…
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Digital policyMarketing lawData collection & privacyDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
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Self-regulationPlatforms and transparency
Read more about "Platforms and transparency"The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Agency managementSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Digital policyFood marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (November 2020)
Read more about "RAC Programme Meeting Overview (November 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.
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Digital policyMarketing lawPAG Meeting Overview (November 2020, Brussels)
Read more about "PAG Meeting Overview (November 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
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Digital policyMarketing lawData collection & privacyWebinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
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Digital policyMarketing lawData collection & privacyWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
Our upcoming events
See all events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.