Industry issues

Industry issues

  1.    Best Practice on Online Behavioural Advertising (2011)
    ProgrammaticDigital policySelf-regulation

    Best Practice on Online Behavioural Advertising (2011)

    EASA Best practice recommendation for a european industry-wide self-regulatory standard and compliance mechanism for consumer…

    Read more about "Best Practice on Online Behavioural Advertising (2011)"
  2.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

    Read more about "What advertisers want from online audience measurement (2009)"
  3.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  4.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"
  5.    Guide to organising audience research (2008)
    Audience measurementMedia measurementData & analytics

    Guide to organising audience research (2008)

    This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement…

    Read more about "Guide to organising audience research (2008)"
  6.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Upcoming events

See all events
  1. The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.

    More information Register for this meeting

  2. For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Looking at process and tools for better sponsorship investment management.

     

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

More about us

Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
More about membership