Industry issues - Highlights
WFA Policy Tracker
The EU Digital Services Act: what is it and why is it relevant to advertisers?
Data collection in the crosshairs as kids’ screen time soars
Webinar: The case for greater diversity and inclusion in marketing
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Digital policyData collection & privacy
WFA GDPR Guide for Marketers
Five things every brand owner should know about the General Data Protection Regulation
Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
ProgrammaticDigital policyData collection & privacy
The contribution of data to digital advertising (Europe, 2017)
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
Value of advertisingData & analyticsData-driven marketing
Europe research: The economic impact of data-driven advertising (2017)
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
Digital policyData & analyticsData collection & privacy
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
APEC Advertising Standards Conference
Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
Webinar: Better Ads Standards, the industry response to adblocking
In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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